Brand & Logo Usage
Using the Reymur Consulting brand
A short guide to our logo, colors, and how to present them consistently — plus downloadable assets for partners, press, and collaborators.
Color
Palette
Navy and Carolina Blue carry the brand. The remaining tones support typography and surfaces.
- Navy
- #13294B
- Carolina Blue
- #4B9CD3
- Navy (deep)
- #0D1F3C
- Ink
- #16202B
- Mist
- #F4F6F9
- White
- #FFFFFF
Type
Typography
A transitional serif for headlines paired with a clean grotesque for body text.
Headlines
Source Serif 4
Aa Bb Cc · 0123456789
Body
Inter
Aa Bb Cc · 0123456789
Guidelines
Do's & don'ts
✓Do
- Maintain clear space around the mark equal to the height of the “R”.
- Use the primary (navy) mark on white or light backgrounds.
- Use the reversed (white) mark on navy or dark photography.
- Scale the mark proportionally — never stretch or distort it.
✕Don't
- Don’t recolor the mark outside the approved palette.
- Don’t add drop shadows, gradients, or outlines.
- Don’t rotate, skew, or crop the mark.
- Don’t place the navy mark on a dark or busy background.
Questions
Need something else?
For custom formats, the full wordmark lockup, or partnership branding, reach out and we'll send what you need.